S&OP helps strategy
A strategic plan is a broadly-defined scheme with financial, customer trends, processes, people, environmental, and cultural perspectives that creates a desired future state. To be implemented, the strategic plan requires a Sales & Operations Planning strategy (S&OP). A strategy, therefore, consis…
Demand planning for S&OP
In the early years of S&OP, efforts were in the direction of agreeing to a volume forecast. Demand forecast accuracy was the principal measure rather than customer service. Sales became the focus for demand forecast, and marketing often had contribution ignored. Marketing and sales have differe…